The Annual Asian Flexo Excellence Awards have been founded to recognise outstanding achievement in the flexographic packaging industries across Asia. With more than half the world's population represented in this fast growing area, communication in the form of printed matter links Asia's diverse cultures. It is imperative that such flexographic print achievements do not go unrecognised, especially among the population base that Asia enjoys.

The Awards are judged on a wholly quality oriented set of criteria to ensure that fair play is enacted at all times. The Judges have been selected from within Asia and from around the world and are recognised figures in their areas of expertise. Such a visual industry requires the recognition and support from its peer members to encourage higher standards and the continual pursuit of the highest possible quality.